Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
All content for Remarkable Content with Ian Faison is the property of Caspian Studios, Ian Faison and is served directly from their servers
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Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
Shell Game: B2B Marketing Lessons on Playing with Perception with Chief Marketing Officer at MasterControl, Kelly Starman
Remarkable Content with Ian Faison
50 minutes 8 seconds
2 months ago
Shell Game: B2B Marketing Lessons on Playing with Perception with Chief Marketing Officer at MasterControl, Kelly Starman
When AI feels like old news, the most remarkable storytellers don’t just talk about it, they show you something you’ve never seen before.
That’s exactly what happens in Shell Game, the mind-bending podcast where journalist Evan Ratliff clones his voice and lets it interact with the world without anyone knowing it’s not really him. In this episode, we explore the marketing lessons behind it with special guest Kelly Starman, Chief Marketing Officer at MasterControl.
Together, we explore what B2B marketers can learn from leading with curiosity, making space for creative risk, and crafting weird, emotional stories that people can’t help but talk about.
Remarkable Content with Ian Faison
Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
