Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
All content for Remarkable Content with Ian Faison is the property of Caspian Studios, Ian Faison and is served directly from their servers
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Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
Progressive’s Dr. Rick Capmaign: B2B Marketing Lessons on the Serious Business of Being Funny with Chief Marketing Officer at Attentive, Keri McGhee
Remarkable Content with Ian Faison
44 minutes 17 seconds
2 months ago
Progressive’s Dr. Rick Capmaign: B2B Marketing Lessons on the Serious Business of Being Funny with Chief Marketing Officer at Attentive, Keri McGhee
Turning into your parents might be your worst fear, or your biggest marketing opportunity.
That’s the brilliance of Progressive’s Dr. Rick campaign. It’s hilarious, deeply relatable, and sneakily strategic. In this episode, we explore the marketing lessons behind it with special guest Keri McGhee, Chief Marketing Officer at Attentive.
Together, we explore what B2B marketers can learn from character-driven storytelling, embracing creative risk, and using humor and relatability to create campaigns that people actually want to talk about.
Remarkable Content with Ian Faison
Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
