Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
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Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
Orange’s Women’s Soccer Ad: B2B Marketing Lessons on Content That Makes You Think Twice with Chief Executive Officer at Standard AI, Angie Westbrock
Remarkable Content with Ian Faison
46 minutes 9 seconds
2 months ago
Orange’s Women’s Soccer Ad: B2B Marketing Lessons on Content That Makes You Think Twice with Chief Executive Officer at Standard AI, Angie Westbrock
It’s not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake.
That’s the brilliance of Orange’s Women’s Soccer Ad, a mind-bending celebration of women’s soccer disguised as a highlight reel of men’s soccer. In this episode, we’re decoding its genius with the help of Angie Westbrock, CEO of Standard AI.
Together, we explore what B2B marketers can learn from surprising your audience, staying true to both your brand and your customer, and not allowing biases to affect your content.
Remarkable Content with Ian Faison
Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
