Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
All content for Remarkable Content with Ian Faison is the property of Caspian Studios, Ian Faison and is served directly from their servers
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Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
Ogilvy on Advertising: B2B Marketing Lessons on Writing for Humans with Chief Marketing Officer at CallMiner, Eric Williamson
Remarkable Content with Ian Faison
47 minutes 10 seconds
3 months ago
Ogilvy on Advertising: B2B Marketing Lessons on Writing for Humans with Chief Marketing Officer at CallMiner, Eric Williamson
When timeless advertising principles meet today’s AI-saturated landscape, something surprising happens: the old rules still work.
Especially when we’re talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.
Together, we explore what B2B marketers can learn from Ogilvy’s approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.
Remarkable Content with Ian Faison
Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
