Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
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Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
GoDaddy’s “Act Like You Know” Campaign: B2B Marketing Lessons on Bold Brand Building with Chief Marketing Officer at G2, Sydney Sloan
Remarkable Content with Ian Faison
44 minutes 36 seconds
2 months ago
GoDaddy’s “Act Like You Know” Campaign: B2B Marketing Lessons on Bold Brand Building with Chief Marketing Officer at G2, Sydney Sloan
Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one.
That’s exactly what GoDaddy did with the “Act Like You Know” campaign, a Super Bowl ad that became a cultural moment because of its boldness. In this episode, we explore the marketing lessons behind it with special guest Sydney Sloan, Chief Marketing Officer at G2.
Together, we explore what B2B marketers can learn from emotional storytelling, influencer culture, and why building brand in the age of AI requires creativity, boldness, and a willingness to have a little fun.
Remarkable Content with Ian Faison
Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
