Kaelyn Grace Apple, also known as The RedHead Academic, joins Natalie and Connor on today's episode. Kaelyn has a personal brand where she shares her life and experiences as a PhD student at Yale University. She also has started a business, Accepted Consulting, helping others get into their dream school. Her business, along with her brand, has grown exponentially month after month. And why is that? Social media. In this episode, Kaelyn answers these questions:

• How has your engagement changed? 
• Was your goal always to start Accepted Consulting or how did you start your business?
• How do you come up with new content ideas? Do you have anything you organize your social media platforms with?
• Has your social strategy changed as you've been on social media longer?
• How has Accepted Consulting grown since you started posting about it on social media?
• What do you think is the biggest thing that has helped it grow? Any specific content that went viral? Consistency? Etc.
• What does the power of social media mean to you?

Kaelyn's Instagram: @theredheadacademic

Accepted Consulting Instagram: @acceptedconsulting

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Host: @nataliebarbu