Imagine a world where windows aren't just portals to the outside, but gateways to a visionary's dreams. In today's episode, we unlock the secrets behind the rise of Jefferson K. Rogers, the creative force propelling JKR Windows to unprecedented success.
A best selling author, winning physique and motocross competitor, and successful real estate investor, Jefferson is a sought-after business advisor and speaker.
Making it possible for his company to exceed $45 million in revenue during its first five years, Jefferson has achieved success after overcoming a two-decade-long struggle with alcoholism and addiction, and constantly pushing himself to learn new things, living where discomfort meets growth.
Get ready to be hooked as we delve into the riveting saga of innovation, determination, and the relentless pursuit of excellence.
The episode begins with Jefferson talking about when he started JKR Windows which was March 20, 2018, almost six years ago. He speaks about the moment when he felt like he was losing everything, how he had a problem with alcohol and weed. He talks about doing sales at the time but having his energy depleted by his substance addiction.
He shares his experience of feeling like he was wasting his talent because he would go home during the best hours of the day and how he was earning $75,000 a year, which isn't a lot especially when you have a family. How it wasn't enough to achieve the lifestyle he wanted for them.
Jefferson speaks about the lowest point in his life, when he got really drunk one night in 2017 and did things he doesn't even remember including fighting with his wife, running away from concert security, and missing his son's birthday the next morning because of a hangover.
He talks about seeing an ad on Facebook about a Grant Cardone ambassador program 2 months later that changed his life forever, and how for the first time in his life, he was surrounded with positive, goal-oriented people.
If you want to hear more about Jefferson's journey to becoming the CEO OF JKR Windows, tune in for this episode.
Connect with Jefferson:
https://jkrwindows.com/
https://www.instagram.com/jeffersonkrogers/
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Timestamps:
0:00 - Intro
1:46 - When did you start JKR Windows
2:35 - The origin story
7:13 - What helped you quit?
10:30 - Sharing my story
13:29 - Setting an example
16:05 - Where did the shift happen?
22:20 - The right environment
25:23 - Why did you write a book?
26:35 - How'd you come up with the idea?
28:55 - How does it go into a leadership retreat?
31:36 - How do you keep them motivated?
35:32 - What do you train people for?
39:20 - Planting the seed
41:56 - The buyer journey
43:27 - The biggest challenge as a leader
45:15 - Motivation as a company
47:05 - Getting comfortable calling yourself a CEO
47:55 - Hiring the right people
52:00 - What's next?
53:40 - Writing your goals as if they already happened
55:58 - Conclusion
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