Sony never really planned to enter the home console market, but ended up creating the best-selling home console and winning out in that market. How did they do it? What was new about the Sony PlayStation? How does co-operation help beat the competitors? And what new challenges do Sony face? It's all in the first episode of the podcast.
00:00 Hi there!
02:00 History of consoles
04:48 Deal with Nintendo
09:10 Developing own console
10:38 Partnership with third-party game studios
14:02 Bold and unusual advertising
15:01 Entering the market
17:08 Games on PlayStation
19:15 Nowadays
20:46 Conclusion
The episode used quotes from the interviews from YouTube channels: Big Bang Theory, PlayStation, Polygon.
Author: Rival Abdrakhmanov
Cover: Katya Pavlova
Jingle: Ildar Fattakhov