🎙️ Welcome to another episode of The Relationship Marketing Podcast! Today, your host Brad Smith owner of AutomationLinks is thrilled to have Anshita Bansal, the founder of Squared Pegs, joining us. Learn more about Anshita here: https://www.linkedin.com/in/anshitabansal/?originalSubdomain=uk Squared Pegs Website: https://squaredpegs.webflow.io/ Introduction: ➡️ Discover Anshita's journey in starting Squared Pegs, an impactful agency aiding early-stage startups to accelerate through creative, marketing, and data-driven strategies. Building Authentic Marketing: ➡️ Anshita discusses the misconceptions about marketing, emphasizing that it’s more than just logos and ads—it’s about creating relationships. The Human Element in Marketing: ➡️ Hear about the unique approach Squared Pegs takes by treating their clients like a co-founding team, offering tailored strategies that align with startup goals and values. Community Engagement and Client Stories: ➡️ Learn from Anshita's experiences with different brands and her advice on connecting authentically with your audience, not just through AI but through genuine human interactions. Marketing Insights: ➡️ Anshita shares valuable insights on using data to refine marketing strategies and why understanding your audience's human side can make a significant impact. Check out the full article here: https://www.automationlinks.com/stop-guessing-how-to-test-your-creatives-for-branding-success 💡 Whether you're a startup looking to gain traction or a seasoned entrepreneur looking for more marketing strategies, this episode offers valuable insights and advice.