In this episode of Relatable Wisdom, I had an energizing conversation with branding visionary Rich Kozak. Rich opened up about his mission to help heart-centered entrepreneurs and individuals realize their divine purpose and boost the positive impact of their work. His guiding mantra, “Now is the time to define the brand you will become,” reframes branding as so much more than marketing or making money—it's about crafting a legacy that resonates deeply with the people you most want to serve. Rich also shares a powerful perspective: at a certain point, branding becomes “God’s work,” a higher calling driven by our desire to make a difference. Whether you’re leading a company or finding your own path, Rich’s wisdom on evolving your brand’s perception will help you align passion, purpose, and service. With actionable insights and heartfelt stories, this episode will inspire you to see branding as a tool for meaningful impact, not just business success.

Connect with Rich Kozak

Website: https://richbrands.org/

LinkedIn: https://www.linkedin.com/in/richkozakrichbrands/

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Chapters
00:00 Introduction and Welcome
00:26 Meet Rich Kozak
00:43 Rich’s Favorite Quote on Branding
01:20 When Branding Becomes God’s Work
01:32 Why Branding Is For Everyone
01:57 Rethinking What a Brand Is
03:25 Evolving Brand Perception
05:01 Impact, Trust, and Branding
06:04 The House Metaphor for Branding
07:10 Actionable Step to Define Your Brand
08:07 Focusing Your Brand’s Future
09:04 Seven Steps to Impact-Driven Branding
10:27 Attracting Your Audience
10:34 When Branding Becomes God’s Work Explained
12:22 Realizing Branding Is God’s Work
13:30 Branding for Impact vs. Profit
14:14 Language and Brand Energy
15:17 Crafting Powerful Brand Language
16:37 Seven Steps Process Example
17:09 Spark for Listeners: Branding as Impact
17:31 Abundance Through Impact
18:15 Choosing Impact Over Only Money
18:37 Helping Unfinished Entrepreneurs
19:21 Rich’s Work Feels Like Love
20:05 Walking the Talk in Branding
20:56 Brand Accelerator Mastery Program
21:03 Branding Should Feel Authentic
21:17 How to Connect With Rich Kozak
22:59 Final Thoughts and Gratitude
23:05 Episode Close and Next Steps