Following the developments, stories and innovations in the refurbishment, retrofit and refit sectors. Bricks made from plants, carbon negative materials and building transformations.
We hear from architects, materials specialists, builders, heating experts, gas and pipe gurus and pioneers of new ways that can help transform housing here in the UK and around the world.
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Following the developments, stories and innovations in the refurbishment, retrofit and refit sectors. Bricks made from plants, carbon negative materials and building transformations.
We hear from architects, materials specialists, builders, heating experts, gas and pipe gurus and pioneers of new ways that can help transform housing here in the UK and around the world.
Perezhivanie - Emotional Resonance in Retrofit: What Marketers Need to Know
Refurb and Retrofit - Transformation In Action
28 minutes
1 year ago
Perezhivanie - Emotional Resonance in Retrofit: What Marketers Need to Know
In this enlightening episode of the Refurb and Retrofit podcast, host Matt Milloy engages with Dr Yekhaterina Brobrova, a distinguished researcher from the University of Oxford, to explore the intricacies of domestic retrofit. The conversation delves deep into the psychological and emotional barriers homeowners face when considering retrofitting their homes. Yekhaterina's insights reveal a fresh perspective on the retrofit industry, emphasizing the emotional connection homeowners have with their homes and how this affects their decision-making process.
During the episode, Yekhaterina presents her findings on the common misconceptions within the industry, where the emphasis often lies heavily on financial benefits and energy savings. She brings to light the importance of addressing the emotional significance of homes and their impact on the homeowners' motivations. Matt and Yekhaterina discuss the importance of trust in the retrofit process and how negative experiences can have lasting repercussions on homeowners’ perceptions, ultimately affecting industry uptake. The conversation also covers the heuristic framework—Home for the Common Future (HCF)—developed by Yekhaterina to guide better understanding and communication around retrofitting benefits.
Refurb and Retrofit - Transformation In Action
Following the developments, stories and innovations in the refurbishment, retrofit and refit sectors. Bricks made from plants, carbon negative materials and building transformations.
We hear from architects, materials specialists, builders, heating experts, gas and pipe gurus and pioneers of new ways that can help transform housing here in the UK and around the world.
