Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
All content for Reframed by Mustard is the property of Mustard and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?
Reframed by Mustard
1 hour 1 minute 29 seconds
2 years ago
Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?
The OECD reported in March 2022 that Africa exports more primary products but lacks a competitive advantage in higher-value sectors. We discuss this issue with macroeconomist Charlie Robertson and explore ways for Africa to overcome barriers to growth, including building global brands around cultural exports.
Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
