Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
All content for Reframed by Mustard is the property of Mustard and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
Ep.032 - Can celebrity appeal and money beat narratives in our attention economies?
Reframed by Mustard
52 minutes 26 seconds
2 years ago
Ep.032 - Can celebrity appeal and money beat narratives in our attention economies?
In today’s attention-focused commercial landscape does a celebrity co-founder or investor guarantee success? Would Mo Salah and an Egyptian startup equal global success? If so, why did Beyonce - one of the biggest female artists of all time - and Ivy Park fail? When the money and audience attention for a venture is so large, are there other clear factors that can lead to its downfall?Andrew and Ndubuisi try to answer the above, while discussing the growing number of celebrity consumer brands and the role narratives, authenticity and coherence play in their performance.Follow Mustard!Instagram: http://bit.ly/3KRsERuLinkedIn: http://bit.ly/41ifJxATwitter: http://bit.ly/3GAjEhcReview this podcast: https://ReviewThisPodcast.com/vobBlP2
Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
