Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
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Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
Ep.031 - The hero’s journey: how founders and Africa can use it to their advantage
Reframed by Mustard
50 minutes 36 seconds
2 years ago
Ep.031 - The hero’s journey: how founders and Africa can use it to their advantage
We have all experienced and been made aware of the hero’s journey story arc, whether or not we have actually yet come across its name. Its story outline is present in the films we’ve watched, the books we’ve read, and it is likely behind any tale we’ve heard, whether true or false, especially if we found it particularly resonating. With all this in mind, what is the hero’s journey, and if it is so powerful and prevalent a storytelling tool, could we use it to add weight to our venture narratives?In this episode Ndubuisi and Andrew outline and demystify this framework, reframe what success for the protagonist means in this context, and state why every venture founder should authentically leverage their hero’s journey, especially those hailing from Africa and other frontier markets.Follow Mustard!Instagram: http://bit.ly/3KRsERuLinkedIn: http://bit.ly/41ifJxATwitter: http://bit.ly/3GAjEhcReview this podcast: https://ReviewThisPodcast.com/wquVjoZ
Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
