Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
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Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
Ep.030 - How we think narratives can play a key role in capital raising
Reframed by Mustard
54 minutes 24 seconds
2 years ago
Ep.030 - How we think narratives can play a key role in capital raising
Despite what some might eloquently pronounce in a TED talk, when it comes to the nitty-gritty of raising capital, is there any place for something as ‘airy-fairy’ as narratives?Speak to enough founders who have been involved in the exercise, and you will likely find that most refer to capital raising as one of the most gruelling things they have done. Additionally, most will advise that the process is chiefly a numbers game. That being said are there ways that a founder can swing the numbers greatly in their favour? Could it be practical for us to expect prospect conversion rates of higher than 50%? And do we need to reframe the exercise from a game of raising to one of resonance? Andrew and Ndubuisi speak through it all in this episode and try to reframe our thinking.Leave us a 5-star rating on your podcast player of choice!Follow Mustard!Instagram: http://bit.ly/3KRsERuLinkedIn: http://bit.ly/41ifJxATwitter: http://bit.ly/3GAjEhcReview this podcast: https://ReviewThisPodcast.com/x4VMISa
Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
