Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
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Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
Ep.028 - What are ‘authentic’ brands, and how are Africans relating with them?
Reframed by Mustard
1 hour 2 minutes 6 seconds
2 years ago
Ep.028 - What are ‘authentic’ brands, and how are Africans relating with them?
The term ‘authentic brand’ has become a cliche over the last two decade or so, to the point that some imply that most brands that were built beforehand were and are lacking in it. But does anyone every really start a company with the aim of being inauthentic? Can the story of a venture ever feel genuine, unless it is based on a real person? And with that in mind, is there any difference in approach between a personal brand and a venture brand?Ndubuisi and recurring guest - brand influencer Mr. Funsho - discuss these questions, while touching on the relationship Nigerians and Africans have with these modern authentic brands, and some from yesteryear.Follow Mustard!Instagram: http://bit.ly/3KRsERuLinkedIn: http://bit.ly/41ifJxATwitter: http://bit.ly/3GAjEhcReview this podcast: https://ReviewThisPodcast.com/kPmQCiW
Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
