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Funding the flame: impacts of marketing and sponsorship at major sporting events
Reframe Podcast Series
26 minutes 30 seconds
1 year ago
Funding the flame: impacts of marketing and sponsorship at major sporting events
Sports sponsorship has always been a powerful marketing tool, but as the world evolves, so do the ways brands engage with sports teams and events. With global reach and the ability to captivate massive audiences, companies invest heavily to showcase their names prominently at these events. But what are the sponsors of the Olympic Games set to gain? And is there more to sponsorship than just logo placement?
Reframe Podcast Series
Get closer to the researchers who inspire change and find answers to the questions that really matter to you.
