7. How Manning Sumner Turned a Fitness Studio into a Global Lifestyle Brand

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Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross

Genevieve Ross, Reforming Pilates

9 episodes

4 days ago

Reforming On Air is the go-to podcast for fitness and wellness professionals ready to turn passion into profit. Hosted by Genevieve Ross—founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—this show is your guide to building a standout brand and breaking into the industry. Each week, Genevieve delivers real talk, expert interviews, and actionable strategies to help you grow your business, elevate your brand, and stay ahead of what’s next in wellness.

Entrepreneurship

Business

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All content for Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross is the property of Genevieve Ross, Reforming Pilates and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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7. How Manning Sumner Turned a Fitness Studio into a Global Lifestyle Brand

Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross

26 minutes 10 seconds

1 month ago

7. How Manning Sumner Turned a Fitness Studio into a Global Lifestyle Brand

What does it take to build a fitness brand that’s more than a gym—a community, a movement, and a business empire?

Manning Sumner, founder and CEO of LEGACY and NO DAYS OFF, joins Reforming On Air with Genevieve Ross for a peek into the business strategies, execution, and vision that have grown his brand into a multi-location powerhouse with a thriving product line. He emphasizes the significance of strategic location choices for expansion, the development of a premium water brand, and the future of fitness as an experiential luxury.

What you’ll learn in this episode:

-Building a fitness brand with a purpose: community, energy, and connection

-Strategic expansion: choosing locations, scaling, and maintaining quality

-Developing a product line that complements the service business

-Leadership and team management for sustainable growth

-Lessons on competition, brand recognition, and staying innovative

-Advice for entrepreneurs entering crowded markets and creating something unique

TIMESTAMPS:

00:00 Introduction to Manning Sumner and His Ventures

03:00 The Birth of Legacy and Community Building

06:01 Expansion Plans and Strategic Location Choices

09:03 Innovative Training Concepts and Product Development

12:02 The Future of Fitness and Business Trends

14:53 Advice for Aspiring Entrepreneurs in a Competitive Market

17:57 Creating a Thriving Community in Fitness

20:52 Future Aspirations and Vision for Growth

Follow Genevieve & Reforming Pilates:

Instagram:

https://www.instagram.com/itsgenevieveross/

https://www.instagram.com/reformingpilates/

https://www.instagram.com/bodyhotpilates/

https://www.instagram.com/the.only.studio/

Subscribe:

YouTube: https://www.youtube.com/@UC42ODbrpHDduJBKQBJipNeA

Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318

Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP