4. Barvida: Building a Purpose-Driven Health Brand with Brennan Branca and Tara Schreiber

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Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross

Genevieve Ross, Reforming Pilates

9 episodes

6 days ago

Reforming On Air is the go-to podcast for fitness and wellness professionals ready to turn passion into profit. Hosted by Genevieve Ross—founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—this show is your guide to building a standout brand and breaking into the industry. Each week, Genevieve delivers real talk, expert interviews, and actionable strategies to help you grow your business, elevate your brand, and stay ahead of what’s next in wellness.

Entrepreneurship

Business

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All content for Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross is the property of Genevieve Ross, Reforming Pilates and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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4. Barvida: Building a Purpose-Driven Health Brand with Brennan Branca and Tara Schreiber

Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross

30 minutes 47 seconds

6 months ago

4. Barvida: Building a Purpose-Driven Health Brand with Brennan Branca and Tara Schreiber

Can a juice bar do more than nourish your body—can it transform a community?Brennan Branca and Tara Schreiber, the dynamic duo behind Barvida, unpack what it takes to turn a passion for health into a purpose-driven business. From meticulous cold-pressing processes to creating a customer experience that feels high-end yet totally un-intimidating, Brennan and Tara share how they built a wellness brand rooted in quality, hospitality, and heart.

They open up about the challenges of expanding too quickly, the financial lessons they learned the hard way, and why hiring the right people is just as important as the perfect green juice recipe. You’ll hear about their favorite Barvida locations, their dream to expand, advice for aspiring entrepreneurs, and lessons learned from financial mistakes in their journey.

RESOURCES:

Barvida: https://thebarvida.com/

Social Media: @barvidajuicebar https://www.instagram.com/barvidajuicebar/

Brennan Branca: @boyfromconnecticut https://www.instagram.com/boyfromconnecticut/

Tara Schreiber: @girlfromnewyorkcity https://www.instagram.com/girlfromnewyorkcity/

CHAPTERS: 00:00 Introduction to Barvida and Its Unique Approach02:55 Creating a Welcoming Experience in Health Food05:52 Quality and Freshness of Products09:07 Challenges of Maintaining Quality During Expansion12:10 Growth Plans and Future Locations14:56 Advice for Aspiring Entrepreneurs in Food Industry18:12 Learning from Financial Mistakes19:58 Lessons from Expansion Challenges22:01 Favorite Locations and Personal Connections23:37 Dream Locations and Future Aspirations25:24 Hiring and Firing: Building a Strong Team29:15 Plans for New Locations and Community Engagement30:18 Juice Delivery in the City: Expanding Reach34:24 Call to Action: Where to Find UsFollow Genevieve & Reforming Pilates: Instagram: https://www.instagram.com/itsgenevieveross/https://www.instagram.com/reformingpilates/https://www.instagram.com/bodyhotpilates/https://www.instagram.com/the.only.studio/Subscribe: YouTube: https://www.youtube.com/@UC42ODbrpHDduJBKQBJipNeA Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP