2. Truvani: Inside the Protein Revolution with Melanie Duncan

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Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross

Genevieve Ross, Reforming Pilates

9 episodes

6 days ago

Reforming On Air is the go-to podcast for fitness and wellness professionals ready to turn passion into profit. Hosted by Genevieve Ross—founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—this show is your guide to building a standout brand and breaking into the industry. Each week, Genevieve delivers real talk, expert interviews, and actionable strategies to help you grow your business, elevate your brand, and stay ahead of what’s next in wellness.

Entrepreneurship

Business

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All content for Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross is the property of Genevieve Ross, Reforming Pilates and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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2. Truvani: Inside the Protein Revolution with Melanie Duncan

Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross

36 minutes 11 seconds

6 months ago

2. Truvani: Inside the Protein Revolution with Melanie Duncan

Can healthy taste this good?

Truvani is revolutionizing protein with purpose and flavor. Melanie Duncan, Owner & Chief of Creative at Truvani, joins Reforming On Air with Geneveivee Ross for a behind-the-scenes conversation about building a clean, high-performance protein brand designed with women in mind. From ingredient sourcing and flavor testing to bootstrapping the business and navigating product development hurdles, Melanie shares what it really takes to launch and scale a health-focused product line.

They explore the difference between whey and plant-based protein, the challenges of finding trustworthy manufacturers, and why ingredient transparency is non-negotiable. Melanie also opens up about the highs and lows of entrepreneurship, how Truvani carved its place in a saturated wellness market, and what’s next—including expansion into major retailers like Target.

Resources:

Check out Truvani products and follow along: https://linktr.ee/truvani

Chapters

00:00 Introduction to Truvani and Its Founder

03:10 The Journey of Entrepreneurship

05:59 The Birth of Truvani

09:02 Product Development and Challenges

12:05 Finding Trusted Manufacturers

14:45 The Importance of Ingredient Transparency

17:59 Expanding Product Lines and Flavors

21:53 Taste Testing and Product Development

24:32 Best Sellers and Market Insights

27:51 Moments of Success and Recognition

30:01 Whey vs. Plant-Based Protein Explained

33:17 Future Goals and Brand Expansion

34:03 Where to Find Truvani Products

Follow Genevieve & Reforming Pilates:

Instagram:

https://www.instagram.com/itsgenevieveross/

https://www.instagram.com/reformingpilates/

https://www.instagram.com/bodyhotpilates/

https://www.instagram.com/the.only.studio/

Subscribe:

YouTube: https://www.youtube.com/@UC42ODbrpHDduJBKQBJipNeA

Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318

Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP