In this second episode our REFLOW host Annick van Rinsum speaks with James Veenhoff, founder of House of DENIM and co-initiator of the Denim Deal, an innovative public private partnership in Amsterdam aiming at making the denim supply chain more circular.

They talk about jeans, post-consumer recycling of textiles, the role of multi-level public private partnerships to accelerate systems change, and awareness approaches to visualise how circular products make an impact! Tune in and get insights on how to adopt this multi-level approach in other sectors.