Stop calling it strategy. Most leaders are not doing strategy; they are managing a glorified to-do list.
In this episode of Reflect Forward, I sit down with Simon Severino, author of Strategy Sprints, TEDx speaker, Forbes contributor, and CEO of Strategy Sprints, to talk about how to lead with clarity, focus, and speed. Simon helps leaders design an operating rhythm that turns lofty visions into measurable weekly wins, all without adding more meetings or complexity.
Simon has spent over two decades helping leaders enter markets, scale effectively, and remain competitive in uncertain times. His Strategy Sprints method replaces long planning cycles with focused 90-day sprints that keep teams learning, adapting, and moving fast. It is a system designed for real-life scenarios, where uncertainty is constant and leaders cannot afford to wait for perfect information.
Simon reminds us that strategy is not about being right; it is about learning fast. His Focus Card is a simple but powerful tool: one page for your strategy, one tab for weekly metrics. Every Monday, teams set their priorities. Every Friday, they review what is working and what is not. It is a rhythm that keeps everyone focused and aligned, turning strategy from theory into practice.
Simon also challenges leaders to build like Lego, not Duplo, modular, flexible, and fast to reconfigure. When markets shift, teams that move in small, adaptable units thrive. That mindset is not just tactical, it is cultural. It encourages curiosity, experimentation, and speed.
The beauty of Simon’s method is its simplicity. It does not add complexity; it removes it. The Strategy Sprint approach helps leaders focus on what matters, cut through noise, and lead teams that win through clarity and cadence.
My Takeaways
1. Plans list tasks. Strategy makes bets. Great leaders take responsibility for the assumptions they make.
2. Measure both cause and effect. Track the activities and the results they create.
3. Shorten your feedback loop. A Monday and Friday rhythm beats quarterly reviews every time.
4. Build modular. Smaller, faster systems are easier to adapt when the market shifts.
5. Seek truth, not validation. Try to invalidate your assumptions weekly. If they hold up, you are truly winning.
When I asked Simon what he wished leaders understood about strategy, he said:
“Do not try to prove you are right. Try to prove yourself wrong. If your assumptions survive, then you are winning.”
And if you want to bring more focus and agility to your team, try Simon’s Focus Card exercise. You might be surprised at how much clarity one page can bring.
Connect with Simon
https://www.linkedin.com/in/simonseverino/
https://www.facebook.com/simon.severino
https://x.com/simonseverino
https://www.strategysprints.com/
Connect with Kerry
Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let’s connect on LinkedIn, Instagram, or TikTok!
Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward
Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/
Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/
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Stop calling it strategy. Most leaders are not doing strategy; they are managing a glorified to-do list.
In this episode of Reflect Forward, I sit down with Simon Severino, author of Strategy Sprints, TEDx speaker, Forbes contributor, and CEO of Strategy Sprints, to talk about how to lead with clarity, focus, and speed. Simon helps leaders design an operating rhythm that turns lofty visions into measurable weekly wins, all without adding more meetings or complexity.
Simon has spent over two decades helping leaders enter markets, scale effectively, and remain competitive in uncertain times. His Strategy Sprints method replaces long planning cycles with focused 90-day sprints that keep teams learning, adapting, and moving fast. It is a system designed for real-life scenarios, where uncertainty is constant and leaders cannot afford to wait for perfect information.
Simon reminds us that strategy is not about being right; it is about learning fast. His Focus Card is a simple but powerful tool: one page for your strategy, one tab for weekly metrics. Every Monday, teams set their priorities. Every Friday, they review what is working and what is not. It is a rhythm that keeps everyone focused and aligned, turning strategy from theory into practice.
Simon also challenges leaders to build like Lego, not Duplo, modular, flexible, and fast to reconfigure. When markets shift, teams that move in small, adaptable units thrive. That mindset is not just tactical, it is cultural. It encourages curiosity, experimentation, and speed.
The beauty of Simon’s method is its simplicity. It does not add complexity; it removes it. The Strategy Sprint approach helps leaders focus on what matters, cut through noise, and lead teams that win through clarity and cadence.
My Takeaways
1. Plans list tasks. Strategy makes bets. Great leaders take responsibility for the assumptions they make.
2. Measure both cause and effect. Track the activities and the results they create.
3. Shorten your feedback loop. A Monday and Friday rhythm beats quarterly reviews every time.
4. Build modular. Smaller, faster systems are easier to adapt when the market shifts.
5. Seek truth, not validation. Try to invalidate your assumptions weekly. If they hold up, you are truly winning.
When I asked Simon what he wished leaders understood about strategy, he said:
“Do not try to prove you are right. Try to prove yourself wrong. If your assumptions survive, then you are winning.”
And if you want to bring more focus and agility to your team, try Simon’s Focus Card exercise. You might be surprised at how much clarity one page can bring.
Connect with Simon
https://www.linkedin.com/in/simonseverino/
https://www.facebook.com/simon.severino
https://x.com/simonseverino
https://www.strategysprints.com/
Connect with Kerry
Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let’s connect on LinkedIn, Instagram, or TikTok!
Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward
Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/
Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/
What the best leaders do when no one is watching is what truly defines them. Leadership integrity isn’t built in front of a crowd; it’s forged in the quiet, unseen moments when no one is keeping score. The choices you make in private—whether to cut a corner, live your values, or own a mistake—are the foundation for building trust as a leader. When you consistently choose the harder right over the easier wrong, you strengthen self-trust, gain unshakable confidence, and set the tone for your entire culture. Leading with values in private is what makes people believe in you in public.
It’s easy to show up strong when the spotlight is on. But it’s what you do when the room is empty, the pressure is high, and the easier wrong beckons that proves whether you’re a leader worth following.
In this week’s episode of Reflect Forward, I share the moments that tested my integrity behind the scenes, such as halting the launch of a new product, even though it cost us time and money, because I refused to cut corners. I talk about owning mistakes before anyone noticed, walking away from a big client who didn’t align with our values, and protecting a team member’s reputation when exposing them would have been easier.
None of those choices made headlines. Most people never even knew. But those decisions shaped me into a leader I can trust and when you trust yourself to live your values no matter what, your team will too.
As J.C. Watts famously said, “Character is doing the right thing when nobody’s looking.” And as Carl Jung reminds us, “You are what you do, not what you say you’ll do.”
This episode will inspire you to reflect on your own behind-the-scenes leadership habits and give you three simple practices to strengthen your integrity muscle—so that when the world is watching, you’ll lead with magnetic confidence.
Key Takeaways
1. Integrity in private is the foundation of trust in public. Don’t ruin trust by making poor decisions when no one’s watching.
2. Confidence comes from self-trust. Every time you choose the harder right over the easier wrong, you reinforce the belief that you can count on yourself.
3. The ripple effect is real. Quiet, values-driven choices shape culture and reputation far more than speeches ever will.
Mic Drop Moment
“The easiest time to lower your standards is when no one’s around to see. The best leaders raise them instead.”
Connect with Kerry
Don’t forget to subscribe to Reflect Forward on your favorite podcast platform or YouTube. Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let’s connect on LinkedIn, Instagram, or TikTok!
Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward
Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/
Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/
Reflect Forward
Stop calling it strategy. Most leaders are not doing strategy; they are managing a glorified to-do list.
In this episode of Reflect Forward, I sit down with Simon Severino, author of Strategy Sprints, TEDx speaker, Forbes contributor, and CEO of Strategy Sprints, to talk about how to lead with clarity, focus, and speed. Simon helps leaders design an operating rhythm that turns lofty visions into measurable weekly wins, all without adding more meetings or complexity.
Simon has spent over two decades helping leaders enter markets, scale effectively, and remain competitive in uncertain times. His Strategy Sprints method replaces long planning cycles with focused 90-day sprints that keep teams learning, adapting, and moving fast. It is a system designed for real-life scenarios, where uncertainty is constant and leaders cannot afford to wait for perfect information.
Simon reminds us that strategy is not about being right; it is about learning fast. His Focus Card is a simple but powerful tool: one page for your strategy, one tab for weekly metrics. Every Monday, teams set their priorities. Every Friday, they review what is working and what is not. It is a rhythm that keeps everyone focused and aligned, turning strategy from theory into practice.
Simon also challenges leaders to build like Lego, not Duplo, modular, flexible, and fast to reconfigure. When markets shift, teams that move in small, adaptable units thrive. That mindset is not just tactical, it is cultural. It encourages curiosity, experimentation, and speed.
The beauty of Simon’s method is its simplicity. It does not add complexity; it removes it. The Strategy Sprint approach helps leaders focus on what matters, cut through noise, and lead teams that win through clarity and cadence.
My Takeaways
1. Plans list tasks. Strategy makes bets. Great leaders take responsibility for the assumptions they make.
2. Measure both cause and effect. Track the activities and the results they create.
3. Shorten your feedback loop. A Monday and Friday rhythm beats quarterly reviews every time.
4. Build modular. Smaller, faster systems are easier to adapt when the market shifts.
5. Seek truth, not validation. Try to invalidate your assumptions weekly. If they hold up, you are truly winning.
When I asked Simon what he wished leaders understood about strategy, he said:
“Do not try to prove you are right. Try to prove yourself wrong. If your assumptions survive, then you are winning.”
And if you want to bring more focus and agility to your team, try Simon’s Focus Card exercise. You might be surprised at how much clarity one page can bring.
Connect with Simon
https://www.linkedin.com/in/simonseverino/
https://www.facebook.com/simon.severino
https://x.com/simonseverino
https://www.strategysprints.com/
Connect with Kerry
Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let’s connect on LinkedIn, Instagram, or TikTok!
Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward
Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/
Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/
