Stop calling it strategy. Most leaders are not doing strategy; they are managing a glorified to-do list.
In this episode of Reflect Forward, I sit down with Simon Severino, author of Strategy Sprints, TEDx speaker, Forbes contributor, and CEO of Strategy Sprints, to talk about how to lead with clarity, focus, and speed. Simon helps leaders design an operating rhythm that turns lofty visions into measurable weekly wins, all without adding more meetings or complexity.
Simon has spent over two decades helping leaders enter markets, scale effectively, and remain competitive in uncertain times. His Strategy Sprints method replaces long planning cycles with focused 90-day sprints that keep teams learning, adapting, and moving fast. It is a system designed for real-life scenarios, where uncertainty is constant and leaders cannot afford to wait for perfect information.
Simon reminds us that strategy is not about being right; it is about learning fast. His Focus Card is a simple but powerful tool: one page for your strategy, one tab for weekly metrics. Every Monday, teams set their priorities. Every Friday, they review what is working and what is not. It is a rhythm that keeps everyone focused and aligned, turning strategy from theory into practice.
Simon also challenges leaders to build like Lego, not Duplo, modular, flexible, and fast to reconfigure. When markets shift, teams that move in small, adaptable units thrive. That mindset is not just tactical, it is cultural. It encourages curiosity, experimentation, and speed.
The beauty of Simon’s method is its simplicity. It does not add complexity; it removes it. The Strategy Sprint approach helps leaders focus on what matters, cut through noise, and lead teams that win through clarity and cadence.
My Takeaways
1. Plans list tasks. Strategy makes bets. Great leaders take responsibility for the assumptions they make.
2. Measure both cause and effect. Track the activities and the results they create.
3. Shorten your feedback loop. A Monday and Friday rhythm beats quarterly reviews every time.
4. Build modular. Smaller, faster systems are easier to adapt when the market shifts.
5. Seek truth, not validation. Try to invalidate your assumptions weekly. If they hold up, you are truly winning.
When I asked Simon what he wished leaders understood about strategy, he said:
“Do not try to prove you are right. Try to prove yourself wrong. If your assumptions survive, then you are winning.”
And if you want to bring more focus and agility to your team, try Simon’s Focus Card exercise. You might be surprised at how much clarity one page can bring.
Connect with Simon
https://www.linkedin.com/in/simonseverino/
https://www.facebook.com/simon.severino
https://x.com/simonseverino
https://www.strategysprints.com/
Connect with Kerry
Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let’s connect on LinkedIn, Instagram, or TikTok!
Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward
Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/
Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/
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Stop calling it strategy. Most leaders are not doing strategy; they are managing a glorified to-do list.
In this episode of Reflect Forward, I sit down with Simon Severino, author of Strategy Sprints, TEDx speaker, Forbes contributor, and CEO of Strategy Sprints, to talk about how to lead with clarity, focus, and speed. Simon helps leaders design an operating rhythm that turns lofty visions into measurable weekly wins, all without adding more meetings or complexity.
Simon has spent over two decades helping leaders enter markets, scale effectively, and remain competitive in uncertain times. His Strategy Sprints method replaces long planning cycles with focused 90-day sprints that keep teams learning, adapting, and moving fast. It is a system designed for real-life scenarios, where uncertainty is constant and leaders cannot afford to wait for perfect information.
Simon reminds us that strategy is not about being right; it is about learning fast. His Focus Card is a simple but powerful tool: one page for your strategy, one tab for weekly metrics. Every Monday, teams set their priorities. Every Friday, they review what is working and what is not. It is a rhythm that keeps everyone focused and aligned, turning strategy from theory into practice.
Simon also challenges leaders to build like Lego, not Duplo, modular, flexible, and fast to reconfigure. When markets shift, teams that move in small, adaptable units thrive. That mindset is not just tactical, it is cultural. It encourages curiosity, experimentation, and speed.
The beauty of Simon’s method is its simplicity. It does not add complexity; it removes it. The Strategy Sprint approach helps leaders focus on what matters, cut through noise, and lead teams that win through clarity and cadence.
My Takeaways
1. Plans list tasks. Strategy makes bets. Great leaders take responsibility for the assumptions they make.
2. Measure both cause and effect. Track the activities and the results they create.
3. Shorten your feedback loop. A Monday and Friday rhythm beats quarterly reviews every time.
4. Build modular. Smaller, faster systems are easier to adapt when the market shifts.
5. Seek truth, not validation. Try to invalidate your assumptions weekly. If they hold up, you are truly winning.
When I asked Simon what he wished leaders understood about strategy, he said:
“Do not try to prove you are right. Try to prove yourself wrong. If your assumptions survive, then you are winning.”
And if you want to bring more focus and agility to your team, try Simon’s Focus Card exercise. You might be surprised at how much clarity one page can bring.
Connect with Simon
https://www.linkedin.com/in/simonseverino/
https://www.facebook.com/simon.severino
https://x.com/simonseverino
https://www.strategysprints.com/
Connect with Kerry
Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let’s connect on LinkedIn, Instagram, or TikTok!
Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward
Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/
Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/
Push or Pause? Mastering Leadership’s Critical Balance
Reflect Forward
20 minutes 36 seconds
4 months ago
Push or Pause? Mastering Leadership’s Critical Balance
Push or pause? Leadership isn’t just about charging ahead. It’s about knowing when to pause, reflect, and trust the unfolding. This episode is raw, honest, and straight from my heart as I unpack what it means to not always be in control.
I’ve always been someone who makes things happen: driven, ambitious, fast-moving. And while that energy has built success, it’s also created stress, missteps, and blind spots. Lately, I’ve been learning that some of the most powerful leadership moves are made in the stillness, in the waiting, in the discernment.
You’ll hear real stories, like navigating COVID with urgency and clarity and launching a product before it was truly ready. I also share how letting people ease into our unique company culture, not rushing them, has unlocked unexpected transformation.
This episode isn’t about choosing one style over another, it’s about learning how to feel the difference between when to act and when to allow. And it’s about finding your own rhythm as a leader—one that leaves space for both fire and flow.
Key Takeaways:
1. Know Yourself Deeply: Identify your go-to leadership mode—action or flow—and why it serves you (or doesn’t).
2. Reflect Before You React: Slow down enough to sense what the situation really calls for.
3. Trust the Process: Let go of the illusion of control. Some things bloom on their own timeline.
Mic Drop Moment:
"Great leadership isn’t defined by constant movement. It’s knowing precisely when to take bold action and when to gracefully let go."
This one’s for the high achievers, the fixers, the visionaries. Hit play if you’re ready to lead with more trust, wisdom, and power.
And if this episode speaks to you, check out my book, The Ownership Mindset—it’s packed with the real talk and tools leaders need today. Find out more here: https://kerrysiggins.com/the-ownership-mindset/
Don’t forget to subscribe to Reflect Forward on your favorite podcast platform or YouTube. Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let’s connect on LinkedIn, Instagram, or TikTok!
Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward
Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/
Reflect Forward
Stop calling it strategy. Most leaders are not doing strategy; they are managing a glorified to-do list.
In this episode of Reflect Forward, I sit down with Simon Severino, author of Strategy Sprints, TEDx speaker, Forbes contributor, and CEO of Strategy Sprints, to talk about how to lead with clarity, focus, and speed. Simon helps leaders design an operating rhythm that turns lofty visions into measurable weekly wins, all without adding more meetings or complexity.
Simon has spent over two decades helping leaders enter markets, scale effectively, and remain competitive in uncertain times. His Strategy Sprints method replaces long planning cycles with focused 90-day sprints that keep teams learning, adapting, and moving fast. It is a system designed for real-life scenarios, where uncertainty is constant and leaders cannot afford to wait for perfect information.
Simon reminds us that strategy is not about being right; it is about learning fast. His Focus Card is a simple but powerful tool: one page for your strategy, one tab for weekly metrics. Every Monday, teams set their priorities. Every Friday, they review what is working and what is not. It is a rhythm that keeps everyone focused and aligned, turning strategy from theory into practice.
Simon also challenges leaders to build like Lego, not Duplo, modular, flexible, and fast to reconfigure. When markets shift, teams that move in small, adaptable units thrive. That mindset is not just tactical, it is cultural. It encourages curiosity, experimentation, and speed.
The beauty of Simon’s method is its simplicity. It does not add complexity; it removes it. The Strategy Sprint approach helps leaders focus on what matters, cut through noise, and lead teams that win through clarity and cadence.
My Takeaways
1. Plans list tasks. Strategy makes bets. Great leaders take responsibility for the assumptions they make.
2. Measure both cause and effect. Track the activities and the results they create.
3. Shorten your feedback loop. A Monday and Friday rhythm beats quarterly reviews every time.
4. Build modular. Smaller, faster systems are easier to adapt when the market shifts.
5. Seek truth, not validation. Try to invalidate your assumptions weekly. If they hold up, you are truly winning.
When I asked Simon what he wished leaders understood about strategy, he said:
“Do not try to prove you are right. Try to prove yourself wrong. If your assumptions survive, then you are winning.”
And if you want to bring more focus and agility to your team, try Simon’s Focus Card exercise. You might be surprised at how much clarity one page can bring.
Connect with Simon
https://www.linkedin.com/in/simonseverino/
https://www.facebook.com/simon.severino
https://x.com/simonseverino
https://www.strategysprints.com/
Connect with Kerry
Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let’s connect on LinkedIn, Instagram, or TikTok!
Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward
Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/
Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/
