The word is creativity—not an inherent trait, but a skill that anyone can build. It’s vital to generating novel ideas that push boundaries and drive innovation, and it makes for dynamic and predictive problem-solving. It is small and everyday changes that produce the best results, and a commitment to two key lifestyles: diversity and curiosity. Learn as Purnima Thakre and Zach Braiker, bodybuilders in creativity, walk through how and why to harness this extremely important skill. ...