You’ve done the research, planned the plan, and developed a strategy. You've followed Zach and Purnima's guidance for 13 episodes. You’re ready to move into the action phase. Inevitably you're thinking, "What if something goes wrong? What if we have to change the plan? What if the plan fails?" Understand the process of plan to action with masters of plan success and plan failure, Zack Braiker and Purnima Thakre. With 16 years of creating strategic plans for a variety of companie...