In this powerful debut of ReeThink, host Rudi Adigbli, has a tech and corporate finance background, not a PhD in neuroscience, reveals the story that ignited his mission: a shocking observation in the Swiss mountains. A digital detox trip with his son exposed how deeply our digital devices are rewiring the brains of our youth. The experience sparked a journey into the convergence of neuroscience and technology, uncovering a cascade of global decline in attention, mental health, cognitive function, and productivity, with statistics showing alarming increases in depression, anxiety, and self-harm among young people since the smartphone's mainstream adoption around 2010.

But there's hope. Rudi argues that the same brain plasticity that has been negatively impacted by our digital world can be harnessed for good. He introduces the concept of the "mental gym" as the necessary evolution of the physical gym, one has to train and optimize the brain for a modern, digital lifestyle. This isn't a niche idea; it's a trillion-dollar opportunity poised to reshape human potential.

The episode explores three tangible examples of this new industry:

1. Metacognition in Finance: Using EEG devices to train top traders to recognize emotional biases, leading to better, more rational decision-making and improved bottom lines.
   
2. AI-driven Cognitive Tools: A VR-based "brain game" that creates cognitive profiles, helping companies hire the perfect candidates and potentially predicting and alleviating future conditions like dementia.
   
3. Biofeedback for Accelerated Learning: Companies using technology to help people achieve the benefits of decades of meditation in just five days, rapidly changing the brain and improving mental well-being.
   

Rudi closes by inviting listeners to join the ReeShaper Circle, a community for entrepreneurs, investors, and scientists who want to build and shape this new frontier. He emphasizes that while AI is the buzzword, it's truly an enabler for this exciting and vital field.