🎙️ Episode 5 — From Migraine to Millions: Vagus Nerve Stimulation, Wearables, and the Future of Recovery (with Vitalijus of Pulsetto)

What's the hidden key to success in our chronically stressed world? It's not stress avoidance, it's stress resilience.

In this high-energy episode of the ReeThink Podcast, I sit down with my guest, Vitalijus, the founder of Pulsetto, a wearable company that creates a non-invasive device for Vagus Nerve Stimulation (VNS). Vitalijus shares his compelling journey, rooted in a personal crisis, and reveals how they built a company scaling to $30M by solving the recovery gap.

In this episode, we’ll explore:

• The Universal Nerve: How the vagus nerve acts as the body's superhighway, connecting the brain and gut to regulate stress, inflammation, and heart rate.
  
• The Business of Resilience: Why the modern world is chronically stressed and how stress resilience is the ultimate muscle for health and performance.
  
• The Founder's Playbook: The secrets behind Pulsetto's rapid growth, including the founder’s "Rule of 11" mentality for relentless problem-solving.
  
• The Future Vision (Closing the Loop): Pulsetto's plan to integrate data from 10+ wearables (Oura, Apple Watch, etc.) to launch an AI-powered Neuro Resilience Index.
  
  [00:00] Introduction & The Pulsetto Overview

  [02:05] From Personal Migraine Crisis to Founding Pulsetto

  [17:10] Building the "Stress Muscle" for Faster Recovery

  [21:48] The Pro Athlete Example: Using VNS for Post-Game Recovery

  [26:17] The 100-Night Sleep Experiment & Key Takeaways (Light vs. Supplements)

  [36:21] The Rule of 11: Scaling Pulsetto to 70 Countries & The Power of Execution

  [51:19] HRV & Wearables: Building the AI Closed-Loop System

  [01:00:42] What Investors Still Underestimate About the Neurotech Market
  
  📚 Read the full episode summary on my Substack
  👉 Join The ReeShaper Circle to connect with others shaping the neurotech industry
  
  #VagusNerveStimulation #VNS #StressResilience #Neurotech #Wearables #Biohacking #Cortisol #DigitalHealth #Entrepreneurship #Pulsetto #OuraRing #AIinWellness #StartupScaling #ReeThink