In this episode, I talk with Keith Sawyer about how creativity really works, especially when it happens in groups. We begin by challenging the common image of creativity as the result of a lone genius working in isolation. Keith explains how innovation often grows out of collaboration, improvisation, and the back-and-forth exchange of ideas. Drawing examples from jazz ensembles and brainstorming sessions, we discuss how structure and spontaneity combine to create moments of breakthrough.

We also explore what research tells us about the conditions that help teams become more innovative. Keith shares why diversity of thought matters, how psychological safety fuels risk-taking, and why most brainstorming sessions fail to deliver. He explains that creativity isn’t just about sudden inspiration but about patterns of interaction that can be studied and encouraged.

For anyone interested in education, work, or the arts, this conversation offers practical ways of thinking about collaboration and creativity. It highlights how we can create environments—whether in classrooms, offices, or communities—that don’t just value ideas but actively nurture the connections that make them possible.