The Content Strategy Mistake Costing You Growth (with Brendan Hufford)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/29/74/f9/2974f9c8-14cf-8af1-33f3-387c8c14fd1d/mza_8287824455238939694.jpg/600x600bb.jpg

Reed Between the Lines

Devin Reed

21 episodes

1 month ago

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level. But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential. And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income. This is Reed Between The Lines. The show for people who want to achieve phenomenal results.

All content for Reed Between the Lines is the property of Devin Reed and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Careers

Business,

Marketing

The Content Strategy Mistake Costing You Growth (with Brendan Hufford)

Reed Between the Lines

1 hour 15 minutes

8 months ago

The Content Strategy Mistake Costing You Growth (with Brendan Hufford)

Are you stuck creating content that checks the box—but doesn’t drive real results?

Brendan Hufford, founder of Growth Sprints, has helped SaaS companies scale from $10M to $100M ARR by cutting through the noise with focused, high-impact content marketing. In this episode, he breaks down why most B2B marketing fails—not because of bad execution, but because of a fundamental strategic mistake.

We cover:
— The #1 mindset shift that helps top-tier marketers avoid “checkbox marketing”
— Brendan’s go-to framework for creating original content that stands out
— How to craft marketing offers that your ideal buyers can’t ignore
— Why most content strategies fall apart and how to fix yours

If you’re tired of going through the motions and want to start creating content that actually fuels business growth, this one’s for you.

⬛Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Brendan on LinkedIn: https://www.linkedin.com/in/brendanhufford/