Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker.
She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind the innovative content strategies at ClickUp, where she built an internal agency, and that team was comprised of nearly 80% of her former BuzzFeed employees.
In this episode, we’re diving into how to maximize your creativity in content creation, tips for building a killer internal creative team, and insider secrets for leveraging viral opportunities. Here are 3 key takeaways you can expect from our conversation:
Jump into the conversation:
(04:02) How did BuzzFeed change the content game?
(28:21) “You can’t force a meme.” - Creativity & Review Process
(32:39) Melissa’s Scroll-Stopping ClickUp Ads
(51:45) Speed + Relevancy = Great Content Marketing
(55:41) The Toughest Parts of Being a Creative
⬛ Follow Melissa on LinkedIn https://www.linkedin.com/in/melissarosenthal5/
