5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft)

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Reed Between the Lines

Devin Reed

21 episodes

1 month ago

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level. But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential. And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income. This is Reed Between The Lines. The show for people who want to achieve phenomenal results.

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Careers

Business,

Marketing

5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft)

Reed Between the Lines

54 minutes

9 months ago

5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft)

Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible.

Press play to discover:

5 ways to differentiate your marketing to stand out from competitors
A 4-step framework for crafting social content that grabs attention
The secret to using humor and personality in B2B content
Why cultural relevance is a must-have for modern marketing
How to balance corporate messaging with an authentic personal voice

If you’re ready to create content your audience loves—and have fun doing it—this episode is a must-listen.

⬛Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/