This episode delves into the evolving landscape of radio, featuring insights from Sharon Dastur, Jim Receveur, and Jeff Sattolano. The discussion covers traditional radio formats, audience data sources, and the impact of Nielsen ratings. It addresses challenges with current methodologies and explores innovations in music and spoken word programming. The panel also examines the role of artificial intelligence in radio, including its current uses and future possibilities. Topics include AI-driven listener engagement, new radio formats, integrating podcasts, artist revenue streams, and strategies for attracting Gen Z to radio. The episode concludes with campaigns for audience engagement and mental health awareness.