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D4 - #RadioWeek 2023 - Why In-Car analytics & audience segmentation is key for radio programming and monetization
RedTech Podcasts
1 hour 1 minute 22 seconds
2 years ago
D4 - #RadioWeek 2023 - Why In-Car analytics & audience segmentation is key for radio programming and monetization
This episode dives into Xperi's in-vehicle technology solutions, starting with an overview of DTS AutoStage and its impact on the automotive industry. The discussion covers enhancing radio with rich multimedia experiences, audience measurement, and behavior insights for broadcasters. It explores practical applications of HD Radio, DAB Plus, and advanced screens in vehicles, alongside advertising and retail targeting opportunities. The panel also addresses enhancing sales conversations with new data, future developments, and data normalization. Topics include analytics for FM and on-demand content, the business model for Xperi, the future of FM tuners, and the reliability of broadcast radio in cars.
RedTech Podcasts
RedTech is a business and technology publication and platform created by international professionals for the global radio broadcast and digital audio industries.
Inform. Connect. Exchange.
