In this episode, join sales expert Carl A. Peterson as he shares valuable insights for distributors in the oils, lubes, and fuels industry. Discover the power of authentic relationships, the importance of understanding customer needs, and how helping the customer win leads to your own success. Learn practical sales strategies and gain knowledge about building trust, creating win-win situations, and mastering the art of effective communication. Tune in to unlock valuable tips that will elevate your sales game and drive growth in this competitive market. Hope you enjoy this episode!