Have you ever thought of creating a personal tagline that defines your life philosophy and work? In a way, it’s a way to brand your life, a constant reminder of how you want to live in your own style. When you “just flow”, you realise you can embrace the idea of change and life with much more fluidity. This is the life philosophy of this week’s guest, Maurici Segú, a creative leader in the hospitality industry that has worked from getting hotels to transform from places to stories and is an expert in finding the value of what’s within everything you do. Maurici is also an avid traveller himself for both work and pleasure and has spent almost two years straight sleeping in hotels, leading him to publish his first book: “Solitary Nights in Hotels” where he shares reflections he had at that time. Founder of Innovarout, a consultancy company that takes companies through the innovation cycles, Maurici has worked with hundreds of organisations. He is also a public speaker and professor in several universities in Europe.