How do we create new stories? Is story the most powerful medium for change? What happens when I don’t identify with the cultural stories being told? How can I shift the stories that direct our business and our personal lives? In this episode, I deep dive with Jericca Cleland, an award-winning writer-director and cinematographer, on designing a vision and using powerful narratives to drive change through stories. After all, stories have been part of our genesis as humans. Jericca Cleland is an independent writer-director and cinematographer. She began her film career at Pixar Animation Studios, where she designed camera and staging for Toy Story 2 and Finding Nemo. She left the studio to pursue writing and directing her own stories and projects, which led her to work in a wide range of media and formats, including computer animation, 2D animation, live-action, mixed media, documentary, short films, series, and features. The through-line to all of her various work is story, and Jericca has consulted on films such as the Oscar-nominated Wolfwalkers and The Breadwinner. This narrative alchemist’s primary intention is to create rich worlds and entertaining stories that touch the heart and shift our relationship to nature and each other.