How will the circular economy change the way we live? How can we move away from ownership and products to a pay-per-use of services and experiences? The sharing economy opened the path in changing the model of how we consume, and now we are open to a new way of understanding our economy without waste. In this episode, we look at how to proactively change our ways of thinking: as consumers, entrepreneurs and industry leaders and generate a new vision for our future. This conversation with Dr Kim Poldner will inspire you and give you the tools to design circular business models. Dr Kim Poldner is a Professor of Circular Business at The Hague University of Applied Sciences and founder of the Circular Fashion Lab at Wageningen University. Before she embarked on an academic career, Kim was the founder of the first eco-fashion store in The Netherlands in 2005 and the online platform ‘Eco Fashion World’ initiator. Her green wardrobe, including her upcycled wedding dress, was exhibited during the ‘Wear I Am’ exhibition in 2017. Kim has written multiple award-winning case studies on sustainable fashion pioneers and has written: ‘Un-Dress – Stories of Ethical Fashion Entrepreneuring´.