ReDesign Travel + Life is an interview series and podcast where social entrepreneur and travel futurist Elena Rodriguez Blanco chats with experts, entrepreneurs, designers, researchers and travellers of the world to explore how we can re-imagine, re-invent, re-design and re-generate travel and life. Each episode is a journey that invites you to bring forth questions and explore possibilities that can inspire this current scenario of how we travel, live and explore the world.
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ReDesign Travel + Life is an interview series and podcast where social entrepreneur and travel futurist Elena Rodriguez Blanco chats with experts, entrepreneurs, designers, researchers and travellers of the world to explore how we can re-imagine, re-invent, re-design and re-generate travel and life. Each episode is a journey that invites you to bring forth questions and explore possibilities that can inspire this current scenario of how we travel, live and explore the world.
Business Model Hacking: Elena Rodriguez Blanco and Jens Heitland
ReDesign Travel + Life
53 minutes 6 seconds
4 years ago
Business Model Hacking: Elena Rodriguez Blanco and Jens Heitland
Innovate your model-How the travel industry has to change its business model. In this episode, Elena was invited by Jens, the CEO of Heitland Innovation, to decode a real-life case: A family-owned hotel chain with hotels in a couple of major European cities is hit hard by the pandemic. The owners' family is looking to reinvent themselves finding new ways to position the hotels and explore new business models. In this episode, we talk about how to redesign business models as a source of innovation and how regeneration can be the key to unlocking sources of creativity and hidden value propositions. It is all about how we rethink the model, how we reframe partnerships and our relationship with clients, and how we build the core values of the business as the holding structure. Whether in hospitality or not, this case will widen your perspective on how to position innovation and redesign business models.
ReDesign Travel + Life
ReDesign Travel + Life is an interview series and podcast where social entrepreneur and travel futurist Elena Rodriguez Blanco chats with experts, entrepreneurs, designers, researchers and travellers of the world to explore how we can re-imagine, re-invent, re-design and re-generate travel and life. Each episode is a journey that invites you to bring forth questions and explore possibilities that can inspire this current scenario of how we travel, live and explore the world.