In the fourth episode of Season 5, Jenni discusses the critical importance of integrity for leaders. Drawing from research and practical experiences, Jenni defines integrity as consistently keeping your word, being genuine, and behaving ethically.  She shares insights on the challenges of accountability and the consequences of lacking integrity, emphasising the need for leaders to take responsibility and follow through on promises. Through a previous case study, Jenni illustrates how a failure to demonstrate integrity impacts team trust and engagement. She also provides actionable steps to build integrity, including embracing accountability, learning to apologise, and prioritising commitments. Episode Timestamps: 00:41 - Defining Integrity 01:40 - Challenges of Accountability 05:02 - The Consequences of Lacking Integrity 07:24 - Building Integrity: Practical Steps Key Takeaways From This Episode: Integrity is fundamental for credible leadership and it is consistently valued by both leaders and follower Leaders with integrity do what they say they will do, are genuine, accountable, and behave ethically Accountability challenges arise from discomfort in admitting mistakes, justifying actions, and the fear of offending others Without integrity, there is no trust, which can lead to disengagement and frustration   Thank you for listening!  Keep the conversation going, ask questions and share your thinking by joining the Redefining Communications community, and connecting with Jenni on LinkedIn, Instagram and X(Twitter). Important Links & Mentions:  How to Become a Credible Leader [Free Resources Included!] Join the Redefining Communications Community Season 2, Episode 8: Why Accountability Can Be Hard