In the seventh episode of Season 5, Jenni explores the critical role of trust in credible leadership. She defines what it means to be trustworthy, highlighting the importance of reliability alongside character and competence.  Jenni discusses the detrimental effects of lacking trust in an organisation, sharing a story about Peter, a CEO whose oversight led to a slow erosion of trust. She also provides three actionable strategies for building trust: making the first move, transparent communication, and being reliable.  Episode Timestamps: 00:32 - Defining Trustworthiness 01:52 - The Importance of Reliability 02:52 - The Slow Erosion of Trust 06:10 - Strategies to Build Trust 06:46 - Three Key Practices for Trustworthiness Key Takeaways From This Episode: Trustworthiness extends beyond not lying—it's intrinsically linked to credibility Trust often erodes slowly over time, leading to significant organisational challenges Slow erosion of trust can be due to a leader neglecting face-to-face interactions and focusing too much on external stakeholders 3 key practices for building trust within your leadership Thank you for listening!  Keep the conversation going, ask questions and share your thinking by joining the Redefining Communications community, and connecting with Jenni on LinkedIn, Instagram and X(Twitter).   Important Links & Mentions:  How to Become a Credible Leader [Free Resources Included!] Join the Redefining Communications Community Season 1, Episode 5: Fear and Trust Season 2, Episode 7: Building Trust and Credibility Season 3, Episode 4: How to Rebuild Trust