What happens when we stop fearing our finances and start treating money as a tool for wellness, freedom, and legacy?
In this powerful and practical episode, Brenda sits down with Behi Shafiei, Founder & CEO of Wealth Bridge Consulting and creator of Confessions of a Founder, for a raw conversation on financial empowerment, legacy building, and taking up space in systems that were never designed for us.
Behi shares her journey as an Iranian-Canadian immigrant, former government advisor, and top 1% national sales leader who left traditional finance to build an education-first, values-based model that prioritizes access, equity, and real-life strategy.
Together, they unpack what it takes to move from financial anxiety to clarity, why women need customized wealth strategies, and how money becomes a form of self-protection, especially for caregivers, immigrants, and founders.
From budgeting and insurance to tax planning and mindset shifts, this episode delivers clarity, confidence, and real-world tools for anyone ready to change their financial future.
We dive into:
✔️ Why financial literacy is a foundational part of wellness
✔️ How to manage cash flow, taxes, and investments with confidence
✔️ The 3 pillars of long-term wealth-building
✔️ Critical illness and disability insurance, what it is and why it matters
✔️ Why immigrant entrepreneurs and women need custom financial plans
✔️ How to shift from shame and avoidance to strategy and power
Timeline:
00:00 The Importance of Financial Conversations for Women
02:56 Understanding Wealth and Self-Worth
06:10 The Historical Exclusion of Women in Financial Systems
08:59 Mindset Barriers and Financial Empowerment
11:52 Practical Steps for Financial Clarity
15:08 Budgeting as a Strategy for Freedom
17:57 Building a Financial Foundation for Young Women
20:52 Risk Mitigation and Financial Security for Women
23:50 Navigating Financial Challenges in Midlife
26:47 Health and Wealth: The Interconnection
30:08 Preparing for the Unexpected in Health and Finances
38:44 Safeguarding Your Financial Future
40:01 The Impact of Financial Stress on Leadership
43:36 The Importance of Clarity in Financial Planning
45:58 Embracing Vulnerability in Financial Conversations
49:48 Navigating Instability as an Entrepreneur
53:12 Incorporating Cryptocurrency into Wealth Management
57:15 Redefining Financial Success and Empowerment
01:03:35 Overcoming Intimidation in Financial Discussions
📌 Mentioned in the Episode:
– The Psychology of Money – Morgan Housel
– Be Your Future Self Now – Benjamin Hardy
– Dialed In – Dr. Donna Sinclair
– The Voice of Knowledge – Don Miguel Ruiz
– Becoming Supernatural – Dr. Joe Dispenza
– Katherine Folkendt – Femtech Insider
Connect with Behi:
💡 Want to build wealth on your terms? Learn more about inclusive, education-first financial strategies at WealthBridgeTO.ca or message Brenda@redefineherpodcast.com for future collaborations.
RedefineHER Podcast Credits
🎙 Host: Brenda Armstrong – https://www.linkedin.com/in/brendaarmstrong1/
🎧 Producer: Tarryn Long – https://www.linkedin.com/in/tarrynlong/
💼 Sponsor: ITEOM Talent Partners | Connecting purpose-driven organizations with top-tier talent to build thriving, diverse teams.
More at redefineherpodcast.com
Disclaimer:
This podcast is for educational use only and not personalized advice. Consult licensed professionals before acting on any information. Behi Shafiei and Wealth Bridge Consulting are licensed in Ontario, Canada; content is not intended for use elsewhere. Listeners are responsible for legal compliance. No liability is assumed.
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