What happens when we stop normalizing women’s pain and start leading with trust, innovation, and truth?
In this game-changing episode, Brenda sits down with Mary Byerly, VP of Marketing at Hologic, to explore how we can reshape the future of women’s health through early diagnostics, bold storytelling, and breaking the stigma around periods, fibroids, and hysterectomy.
Mary shares her personal turning point, realizing she didn’t truly understand her body until well into her medical sales career and how that revelation fueled a 20+ year mission in women’s health, medical innovation, and marketing with purpose.
They dig into shocking truths, like how men’s procedures are reimbursed at higher rates than women’s, why 80% of women will have fibroids but most are undiagnosed, and how Hologic is transforming awareness through platforms like Know Your U and Better Is Possible.
From endometriosis to fibroid ablation, this episode redefines how we advocate, innovate, and care for women.
We dive into:
✔️ Why 80% of women will experience fibroids and why most are left untreated
✔️ How reimbursement disparities still exist between male and female procedures
✔️ The power of fibroid ablation as a minimally invasive hysterectomy alternative
✔️ Why period pain isn’t normal and how Hologic is spreading awareness
✔️ How the Trust Equation guides Mary’s leadership in health tech
✔️ How Know Your U and Better Is Possible help women get informed and take action
✔️ Why endometriosis is one of the most overlooked conditions in women’s health
Timeline:
00:00 Understanding Women's Health: A Personal Journey
02:02 Career Transitions: Betting on Yourself
05:09 Building Trust and Relationships in Healthcare
09:03 Empowering Women: Elevating Voices in the Room
11:48 Creating High-Performing Teams in Healthcare
16:09 The Role of Technology in Women's Health Advocacy
19:57 Closing the Gap: Awareness to Action in Women's Health
31:31 The Journey to Better Women's Health
34:02 Innovations in Women's Health Care
38:32 Breaking Stigmas in Women's Health
41:57 Empathy and Understanding in Health Conversations
44:59 Moonshot Ideas for Women's Health
49:09 The Importance of Family in Health Awareness
50:50 Finding Balance in Life and Work
56:04 The Legacy of Passion and Love in Health Advocacy
59:51 Reimbursement Challenges in Women's Health
📌 Mentioned in the Episode:
🔗 BetterIsPossible.com – Painful periods? They aren’t normal. Learn more to advocate for better care. https://www.betterispossible.com
🔗 Know Your U – Your uterus might be telling you something. Take the quiz and get informed. https://www.knowyouru.com
Connect with our guest:
💡 Want to lead in women’s health? The In Women’s Health Mini-MBA gives you insider access to how the industry works, from policy to payers to product, with guest speakers from top companies like Kindbody and Gennev. Learn more at inwomenshealth.comMessage brenda@redefineherpodcast.com with questions.
RedefineHER Podcast Credits
More Details on RedefinHER Podcast:
#womenshealth #fibroids #menstrualhealth #hysterectomyrecovery #endometriosis #healthinnovation #medtech #KnowYourU #BetterIsPossible #periodpain