REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 4

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REDAVID DSC Guide: Selling Beauty in the 21st Century

REDAVID Salon Products, LLC

6 episodes

4 days ago

The professional beauty industry has changed. For over a century, when salons needed new products and solutions they turned to local distributors and their distributor sales consultant. However, in the 21st century...everything is different. REDAVID Salon Products, LTD. and writer, teacher and marketer Kenneth Vigue invite you to journey with us exploring where things went wrong, how you can up your sales game and how today...business needs to be done with a hug instead of a handshake.

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Fashion & Beauty

Arts

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REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 4

REDAVID DSC Guide: Selling Beauty in the 21st Century

40 minutes 9 seconds

5 years ago

REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 4

In this chapter, "The REDAVID Story", we explore the origins of the REDAVID luxury haircare brand with its creator: Leonardo Redavid. We will dive deep into essential product knowledge on every one of our products, including the solid hair science inside every bottle...

ABOUT THE AUTHOR:

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.