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REDAVID DSC Guide: Selling Beauty in the 21st Century
REDAVID Salon Products, LLC
6 episodes
3 days ago
The professional beauty industry has changed. For over a century, when salons needed new products and solutions they turned to local distributors and their distributor sales consultant. However, in the 21st century...everything is different. REDAVID Salon Products, LTD. and writer, teacher and marketer Kenneth Vigue invite you to journey with us exploring where things went wrong, how you can up your sales game and how today...business needs to be done with a hug instead of a handshake.
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All content for REDAVID DSC Guide: Selling Beauty in the 21st Century is the property of REDAVID Salon Products, LLC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The professional beauty industry has changed. For over a century, when salons needed new products and solutions they turned to local distributors and their distributor sales consultant. However, in the 21st century...everything is different. REDAVID Salon Products, LTD. and writer, teacher and marketer Kenneth Vigue invite you to journey with us exploring where things went wrong, how you can up your sales game and how today...business needs to be done with a hug instead of a handshake.
Show more...
Fashion & Beauty
Arts
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REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 6 and Afterward
REDAVID DSC Guide: Selling Beauty in the 21st Century
16 minutes 41 seconds
5 years ago
REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 6 and Afterward

In this chapter, "After the Sale, The Real Work...", we talk about managing your relationship with that new door and continue to scale them as a customer. We also talk about how the best consultants become an asset, deploying merchandising rules and offering suggestions to salon owners on how to keep product moving. We end with some final thoughts, as well as an explanation behind the title of this audio book, "A Hug, Instead of a Handshake"...

ABOUT THE AUTHOR: KENNETH VIGUE

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for any to digest.

REDAVID DSC Guide: Selling Beauty in the 21st Century
The professional beauty industry has changed. For over a century, when salons needed new products and solutions they turned to local distributors and their distributor sales consultant. However, in the 21st century...everything is different. REDAVID Salon Products, LTD. and writer, teacher and marketer Kenneth Vigue invite you to journey with us exploring where things went wrong, how you can up your sales game and how today...business needs to be done with a hug instead of a handshake.