REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 3

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REDAVID DSC Guide: Selling Beauty in the 21st Century

REDAVID Salon Products, LLC

6 episodes

3 days ago

The professional beauty industry has changed. For over a century, when salons needed new products and solutions they turned to local distributors and their distributor sales consultant. However, in the 21st century...everything is different. REDAVID Salon Products, LTD. and writer, teacher and marketer Kenneth Vigue invite you to journey with us exploring where things went wrong, how you can up your sales game and how today...business needs to be done with a hug instead of a handshake.

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REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 3

REDAVID DSC Guide: Selling Beauty in the 21st Century

18 minutes 47 seconds

5 years ago

REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 3

In this chapter, "A New Model for a New Decade", I tell you my favorite historical anecdote about a whacky man named Lord Timothy Dexter, a man who could sell anything. We will also explore the difference between product selling and consultative selling and how a new model is needed to meet the needs of salon owners everywhere...

ABOUT THE AUTHOR:

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.