In this month’s episode of the “Red Sky Fuel for Thought” podcast, Linda Goldstein (https://www.linkedin.com/in/linda-goldstein-28573b1/), EVP of customer experience and marketing at CSAA Insurance Group (https://www.linkedin.com/company/csaa-insurance-group/), joins host Linda Descano, CFA®, to discuss the current challenges of marketing and communications, the keys to creating campaigns that break through and marketing trends to watch out for in 2024. Goldstein, who was recently recognized as one of PR Daily’s Top Women in Marketing (https://www.prdaily.com/awards/top-women-in-marketing-awards/2023/), provides insight into CSAA’s viral campaigns featuring musical artists like Rick Astley (https://deloitte.wsj.com/cmo/how-csaa-pulled-off-the-ultimate-rickroll-01670544869) and iconic ’90s boy band members (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/csaa-insurance-group-unveils--boys-no-more.html). She also touches on CSAA’s proactive approach to supporting initiatives including a California Wildfire Innovation Fund (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/press-release-February-22-2023.html) and the climate resiliency challenge (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/press-release-aug1-2023.html#:~:text=The%20Challenge%20sought%20solutions%20to,%2C%20floods%2C%20and%20extreme%20weather.) the company spearheaded this past summer. Finally, she addresses the role of comms in the insurance industry in regards to ESG-related issues. This episode is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications and marketing strategy. We launched this series in April 2023 (https://havasredgroup.com/behind-the-kelloggs-brand-with-grainne-obrien-ep-36-of-red-sky-fuel-for-thought-podcast/), with Gráinne O’Brien, senior director of corporate affairs for Kellogg Europe. "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by Havas Red, examining emerging themes relevant to brand communicators and marketers.   Background reading: ·     The Power Nostalgia & Music Bring to Insurance Marketing (https://www.propertycasualty360.com/2023/06/27/the-power-of-insurance-marketing-with-nostalgia-music/?slreturn=20230824130433)  ·     “Boys No More,” Featuring Joey Fatone, Nick Lachey, Joey McIntyre and Wanya Morris (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/csaa-insurance-group-unveils--boys-no-more.html)  ·     How CSAA Pulled Off the Ultimate ‘Rickroll’ (https://deloitte.wsj.com/cmo/how-csaa-pulled-off-the-ultimate-rickroll-01670544869)  ·     Climate Resiliency Challenge Unveils New Solutions to Address Climate-related Disasters (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/press-release-aug1-2023.html) What did you love? What would you like to hear about next?   Remember to rate and review today’s show; we’d love to hear from you!