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Red Sky Fuel for Thought podcast helps you navigate the latest communications insights and media trends like the pros do.
2022 Word of the Year: Ep. 32 of Red Sky Fuel for Thought Podcast
Red Sky Fuel For Thought
19 minutes 40 seconds
2 years ago
2022 Word of the Year: Ep. 32 of Red Sky Fuel for Thought Podcast
2022 Word of the Year: Ep. 32 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:o Why we chose “resilience” as our 2022 Word of the Yearo Other interesting words our survey yieldedo Other 2022 words of the year from institutions around the globe Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative input (via a Havas Group employee survey) and qualitative input (from a mix of global communications pros and thought leaders across the industry). Ultimately, it’s identified by an internal team at the agency who considers all words received, not only numerically but thematically. This year, when reviewing the submissions that poured in from every corner of the world, two categories of words stood out to us. One stream was around words related to flexibility, fluidity, adaptability, agility, comeback and change. The second was around our feelings, behaviors and attributes as people. The category with the most “votes” were resilient/resiliency, grit, enduring, tenacious and persevere/perseverance — all of which are aspects of resiliency. Ultimately, we chose resilience as our 2022 Word of the Year. In this month’s episode, host Nancy Anderson (https://www.linkedin.com/in/nancy13/), VP of social and content, speaks to fellow Redsters James Wright (https://www.linkedin.com/in/james-wright-a8a328/) and Ellen Mallernee (https://www.linkedin.com/in/ellenmallerneebarnes/) to discuss our 2022 Word of the Year and dig deeper into some of the other popular and interesting words, both from our survey and from around the world. To kick off our conversation, James Wright, CEO of Red Havas Group and global chairman of the Havas PR Global Collective, talks through our rationale for selecting resilience as our 2022 word of the year. “I think resilience encapsulates 2022 perfectly,” says James. “It's a great word that has a lot of stretch for what's happened to us all in this last year. I love its connection to resilience theory, which looks at how people are affected by things such as adversity, change, loss and risk and how they can adapt and become stronger as a result. So, it has some symmetry to last year’s word of the year, which was adapt.” “It's a beautiful word with a backbone,” adds Nancy. “Resilience is not a matter of getting knocked down by a difficult circumstance and then staggering blindly into the next challenge. Rather, it's about gleaning wisdom from those difficult circumstances and getting back up with conviction and confidence.” “Our word of the year really shows that we have been through the wringer, but we're always going to keep trying,” says Ellen Mallernee, VP of content. “Language has the power to help us reframe difficult circumstances in positive ways, so each year we aim to choose a word that has some forward momentum to it. Resilience just feels right.” Next, Ellen walks through some of the other words of the year chosen by institutions from around the world. Some of the ones she touches on include:· Gaslighting, chosen by
Red Sky Fuel For Thought
Red Sky Fuel for Thought podcast helps you navigate the latest communications insights and media trends like the pros do.