This episode takes us into the world of Estée Lauder, a $32B beauty empire built by one of the most charismatic figures in business history. What drew us to the story wasn't just the impressive numbers, but the sheer magnetism of Estée herself. She embodies that rare combination of innovator who understood both product excellence and the art of selling. Her journey isn't just about founding a company, it's a masterclass in building something extraordinary against all odds. Her autobiography, Estée: A Success Story (published in 1985), was our primary source for this episode and is packed with insights about business-building, sales psychology, and product development that are remarkably relevant today. So, we're doing something a little different with a new segment we're calling Rabbit Holes. Instead of our usually narrative approach, we're going to unpack the practical wisdom hidden throughout Estée's story. Whether you're in business or beauty or just love a great story about defying the odds, you're in for a treat. Join us for the story of Estée Lauder; a testament to what happens when uncompromising quality meets a revolutionary sales strategy.