01. Chat with Dustin about Product Marketing - becoming a PMM, transitioning into a PMM, skills and qualities, career progression options

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Red Heels, White Sneakers

Diana Kucherbaeva

3 episodes

2 days ago

Hi, I’m Diana Kucherbaeva, welcome to my Red Heels, White Sneakers podcast, a podcast about my interests and curiosity: people and their lives, personal development and businesses, different ideas, and the amazing world we live in.

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01. Chat with Dustin about Product Marketing - becoming a PMM, transitioning into a PMM, skills and qualities, career progression options

Red Heels, White Sneakers

56 minutes 48 seconds

3 years ago

01. Chat with Dustin about Product Marketing - becoming a PMM, transitioning into a PMM, skills and qualities, career progression options

Welcome to Season 1 of the podcast, where I meet with people with interesting, less known, and kind of unconventional professions. In this episode, I am joined by Dustin and we’re going to talk about Product Marketing. We will cover topics on becoming a PMM or transitioning into it from your current role, what makes a good PMM and what career progression options are there.

Books and Resources mentioned:

Product Marketing Alliance https://www.productmarketingalliance.com/

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, April Dunford

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