Gross potential income- 100% occupancy (the most the property could bring in)
Operating expenses- Day to day operations
Non operating expenses- Interest on debt , non core related activities/ restructuring of the property
NOI- Net operating Income = Gross income - Expenses (Annualized)
COC- Cash on cash return = annual return / cash in deal
IRR- Internal rate of return takes the time value of money into account and weighs heavily on getting money back sooner